机读格式显示(MARC)

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• 008 130628t20132013enka b 001 0 eng

• 010 __ |a ^^2013024673

• 020 __ |a 9781118676936 (cloth)

• 020 __ |a 1118676939 (cloth)

• 020 __ |z 9781118676929 (ebk.)

• 020 __ |z 9781118676868 (ebk.)

• 040 __ |a DLC |b eng |c DLC |e rda |d DLC

• 050 00 |a HD59 |b .S451563 2013

• 082 00 |a 659.20285/4678 |2 23

• 090 __ |a C912.31/S531

• 093 __ |a C912.31 |2 5

• 099 __ |a CAL 022016048700

• 245 00 |a Share this too : |b more social media solutions for PR professionals / |c Chartered Institute of Public Relations (CIPR) ; edited by Rob Brown and Stephen Waddington.

• 264 _1 |a Chichester, West Sussex : |b Wiley, |c [2013]

• 300 __ |a xii, 312 pages : |b illustrations ; |c 24 cm

• 336 __ |a text |2 rdacontent

• 337 __ |a unmediated |2 rdamedia

• 338 __ |a volume |2 rdacarrier

• 504 __ |a Includes bibliographical references and index.

• 505 0_ |a The future of public relations. Digital PR is dead: social goes mainstream / Rob Brown -- The shift to conversation: content, context, and avoiding cheap talk / Dom Burch -- Content Frameworks: using content to achieve marketing communications goals / Robin Wilson -- Audiences and online habits. Planning : audiences, media and networks / Ged Carroll -- Digital anthropology / Kate Matlock -- Understanding social capital / Adam Parker -- The unsocial web / Dr. Mark Pack -- Conversations. Gamification: engaging audiences through play / Sharon O'Dea -- Community management / Paul Fabretti -- Curation / Michael Litman -- Live social events / Russell Goldsmith -- New channels, new connections / Mobile media / Stephen Davies -- To app or not to app? / Scott Seaborn -- The visual web / Dan Tyte -- Finding your way around: from Foursquare to Google Glass / Matt Appleby -- Connected employees / Kevin Ruck -- Professional practice. Social media and the law / Hanna Basha -- Online crisis management / Chris Norton -- Wikipedia and reputation management / Stephen Waddington -- The rise and rise of digital pharma / Becky McMichael -- Social in corporate communications / Rachel Miller -- Putting the social into corporate social responsibility / Stuart Bruce -- Building a personal brand online / Richard Bailey -- The social CEO / Jane Wilson -- Working across borders and boundaries / Julio Romo -- Business change and opportunities for the public relations industry. Laying the foundations for a social business / Jed Hallam -- Social commerce: show me the money / Katy Howell -- How to change organizational mindset / Gemma Griffiths -- The six influence flows / Philip Sheldrake -- Future proofing the public relations industry. Metrics that matter / Richard Bagnall -- Quantified self / Drew Benvie -- Network topology / Andrew Bruce Smith -- The public relations power of "big data" / Simon Collister.

• 650 _0 |a Public relations.

• 650 _0 |a Social media.

• 700 1_ |a Brown, Rob, |d 1962 December 17-

• 700 1_ |a Waddington, Stephen.

• 710 2_ |a Chartered Institute of Public Relations.

• 776 08 |i Online version: |t Share this too |d Chichester, West Sussex : John Wiley and Sons, Inc., [2013] |z 9781118676868 |w (DLC) 2013027307

• 920 __ |a 242450 |z 1

• 998 __ |a ZSU