机读格式显示(MARC)

• 000 01063pam 2200325 a 4500

• 001 0000339460

• 003 CAL

• 005 20021113093000.0

• 008 021113s1996 ilua b 001 0 eng

• 010 __ |a 95022713

• 020 __ |a 0256139040

• 040 __ |a DLC |c DLC |d CLU

• 050 00 |a HF5415.3 |b .P468 1996

• 082 00 |a 658.8/342$220

• 090 __ |a F713.55/P478=4

• 093 __ |a F713.55 |2 4

• 100 1_ |a Peter, J. Paul

• 245 10 |a Consumer behavior and marketing strategy / |c J. Paul Peter, Jerry C. Olson.

• 250 __ |a 4th ed.

• 260 __ |a Chicago, Ill. : |b Irwin, |c c1996.

• 300 __ |a xxvii, 738 p. : |b ill. (some col.) ; |c 24 cm.

• 490 0_ |a The Irwin series in marketing

• 500 __ |a Originally published as: Consumer behavior: marketing strategy perspectives, 1987.

• 504 __ |a Includes bibliographical references (p. 661-705) and indexes.

• 546 __ |a English

• 650 _0 |a Consumer behavior

• 650 _0 |a Marketing

• 700 1_ |a Olson, Jerry C. |q (Jerry Corrie), |d 1944-

• 700 1_ |a Peter, J. Paul |t Consumer behavior.

• 950 __ |a JHUL |b F713.55 |c P478=4