机读格式显示(MARC)

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• 200 1_ |a 亚太地区最成功的广告策略 |A ya tai di qu zui cheng gong de guang gao ce lue |f (澳) 吉姆·艾奇逊著 |d = How asia advertises the most successful campaigns in asia-pacific and the marketing strategies behind them |f Jim Aitchison |g 闾佳译 |z eng

• 210 __ |a 北京 |c 机械工业出版社 |d 2005

• 215 __ |a 377页 |c 图, 肖像, 摹真 |d 24cm

• 305 __ |a 据John Wiley & Sons Pte Ltd. 2002年英文版译出

• 306 __ |a 由John Wiley & Sons, Inc.授权机械工业出版社出版

• 510 1_ |a How asia advertises |e the most successful campaigns in asia-pacific and the marketing strategies behind them |z eng

• 606 0_ |a 广告 |A guang gao |x 策略 |x 案例 |y 亚太地区

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• 702 _0 |a 闾佳 |A lv jia |4 译

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