机读格式显示(MARC)
- 000 00971cam 2200313 a 45
- 008 021102s1986 njua b 00110 eng
- 020 __ |a 0136432557 : |c Free
- 050 04 |a HF5823 |b .K45 1986
- 100 1_ |a Russell, Thomas, |d 1941-
- 240 10 |a Advertising procedure
- 245 10 |a Otto Kleppner's Advertising procedure.
- 250 __ |a 9th ed. / |b Thomas Russell, Glenn Verrill.
- 260 0_ |a Englewood Cliffs, NJ : |b Prentice-Hall, |c c1986.
- 300 __ |a xvii, 665 p. : |b ill. (some col.) ; |c 27 cm.
- 490 0_ |a The Prentice-Hall series in marketing
- 500 __ |a Includes index.
- 504 __ |a Bibliography: p. 627-629.
- 700 10 |a Kleppner, Otto, |d 1899- |t Advertising procedure.
- 740 2_ |a Advertising procedure.
- 950 __ |a JHUL |b F713.8 |c K678=9