机读格式显示(MARC)
- 000 00947pam 2200301 a 4500
- 008 030113s1990 ilua b 00110 eng
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5438.4 |b .C48 1990
- 082 00 |a 658.8/101 |2 20
- 100 1_ |a Churchill, Gilbert A.
- 245 10 |a Sales force management : |b planning, implementation, and control / |c Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr.
- 260 0_ |a Homewood, IL : |b Irwin, |c c1990.
- 300 __ |a xviii, 845 p. : |b ill. ; |c 24 cm.
- 440 _4 |a The Irwin series in marketing
- 490 0_ |a The Irwin series in marketing
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Sales management.
- 700 10 |a Walker, Orville C.
- 950 __ |a JHUL |b F713.3 |c C563=3