机读格式显示(MARC)

• 000 00845nam 2200277 a 4500

• 001 0000401556

• 003 CAL

• 005 20041223091600.0

• 008 981207r20012000cc a b 001 0 eng d

• 020 __ |a 7302047448

• 040 __ |a PUL |c PUL

• 090 __ |a F713.5/K87=10

• 093 __ |a F713.5 |2 4

• 093 __ |a F713.56 |2 4

• 099 __ |a CAL 022001415407

• 100 1_ |a Kotler, Philip.

• 245 10 |a Marketing management = |b 营销管理 / |c Philip Kotler.

• 246 11 |a 营销管理

• 250 __ |a 10th ed.

• 260 __ |a 北京 : |b 清华大学出版社, |c 2001.

• 300 __ |a xxxvi, 718, [32] p. : |b ill. ; |c 27 cm.

• 440 _0 |a 清华MBA核心课程英文版教材

• 504 __ |a Includes bibliographical references and indexes.

• 534 __ |p Reprint. Originally published: |c Upper Saddle River, N.J. : Prentice Hall, c2000.

• 650 _0 |a Marketing |x Management.

• 950 __ |a JHUL |b F713.5 |c K87=10