机读格式显示(MARC)
- 000 00948pam 2200301 a 450
- 008 021102s1996 maua b 001 0 eng
- 020 __ |a 0256206929 (Int'l students ed.)
- 040 __ |a DLC |c DLC |d DLC
- 050 00 |a HF5415.13 |b .W249 1996
- 100 1_ |a Walker, Orville C.
- 245 10 |a Marketing strategy : |b planning and implementation / |c Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche.
- 260 __ |a Boston : |b Irwin, |c c1996.
- 300 __ |a xxiv, 392 p. : |b ill. ; |c 23 cm.
- 440 _4 |a The Irwin series in marketing
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Marketing |x Management.
- 700 1_ |a Boyd, Harper W.
- 700 1_ |a Larreche, Jean-Claude.
- 950 __ |a JHUL |b F713.56 |c W177=2