机读格式显示(MARC)

• 000 00723cam 2200229Ia 4500

• 001 0000555202

• 003 CAL

• 005 20060308081900.0

• 008 060308s2003 maua 000 0 eng d

• 020 __ |a 0072557982

• 040 __ |a LNU |c LNU

• 090 __ |a F713.5/P455

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022003181857

• 100 1_ |a Perreault, William D.

• 245 10 |a Applications in basic marketing : |b clippings from the popular business press / |c William D. Perrault and E. Jerome McCarthy.

• 250 __ |a 2002-2003 ed.

• 260 __ |a Boston, MA : |b Irwin McGraw-Hill, |c c2003.

• 300 __ |a ix, 214 p. : |b ill. ; |c 26 cm.

• 650 _2 |a Marketing |x Management.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 905 __ |a JHUL |b F713.5 |c P455