机读格式显示(MARC)

• 000 00731nam 2200265 a 4500

• 001 0000471737

• 003 CAL

• 005 20050106085600.0

• 008 050106s1992 njua b 001 0 eng

• 010 __ |a 91028348

• 020 __ |a 0137197179

• 040 __ |c CAU

• 050 00 |a HF5415 |b .K425 1991

• 082 0_ |a 658.8 |2 20

• 090 __ |a F713.5/K26

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000421372 |a CAL 022000594113

• 100 1_ |a Keegan, Warren J.

• 245 10 |a Marketing / |c Warren Keegan, Sandra Moriarty, Tom Duncan.

• 260 __ |a Englewood Cliffs : |b Prentice Hall, |c c1992.

• 300 __ |a xxiv, 904 p. : |b ill. ; |c 28 cm.

• 504 __ |a Includes bibliographies and indexes.

• 650 _0 |a Marketing.

• 950 __ |a JHUL |b F713.5 |c K26

• 998 __ |a CAU