机读格式显示(MARC)
- 000 01471nam a2200253 a 4500
- 008 121224s2011 cc a bi 001 0 eng d
- 100 1_ |a kotler, Philip.
- 245 10 |a Principles of marketing (thirteenth Edition) / |c Philip kotler, Gary Armstrong著. = 市场营销原理(第13版) / 菲利普·科特勒、加里·阿姆斯特朗著.
- 246 0_ |a 管理信息系统 |b 管理数字化公司
- 260 __ |a 北京 : |b 清华大学出版社, |c 2011.
- 300 __ |a 752 p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references (p. R1-R26) and index.
- 520 __ |a This book is a world famous marketing guru Philip Kotler and Gary Armstrong force with one, since its publication, many countries have always been the main school of business and management as the marketing course in teaching.The thirteenth edition focuses on increasing customer value and cultivate customer relations point of view about the basic knowledge of marketing and practice.The book includes a large number of interesting examples and real-world examples.The various chapters of the book are provides exercise, which will help readers have a better understanding of marketing concepts, more skilled in marketing techniques and methods.
- 650 _0 |a Marketing Science.
- 700 1_ |a Armstrong, Gary.
- 950 __ |a JHUD |b F713.50 |c K87P