机读格式显示(MARC)

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• 003 CAL

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• 008 041010s2000 njuab b 001 0 eng

• 010 __ |a 99028242

• 020 __ |a 0130842680 (pbk.)

• 040 __ |a DLC |c DLC |d DLC

• 042 __ |a pcc

• 050 00 |a HF1416 |b .K443 2000

• 082 00 |a 658.8/48 |2 21

• 090 __ |a F752.69/K26=2

• 093 __ |a F752.69 |2 4

• 099 __ |a CAL 022002126280

• 100 1_ |a Keegan, Warren J.

• 245 10 |a Global marketing / |c Warren J. Keegan, Mark C. Green.

• 250 __ |a 2nd ed.

• 260 __ |a Upper Saddle River, N.J. : |b Prentice-Hall, |c c2000.

• 300 __ |a xxii, 594, [23] p. : |b ill. (some col.), maps (some col.) ; |c 26 cm.

• 500 __ |a Rev. ed. of: Principles of global marketing. 1st ed. c1997.

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Export marketing |x Management.

• 650 _0 |a Export marketing |x Management |x Case studies.

• 700 1_ |a Green, Mark C.

• 950 __ |a JHUL |b F752.69 |c K26=2