机读格式显示(MARC)

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• 001 0000514988

• 003 CAL

• 005 20050405210600.0

• 008 050405s2000 txua b 001 0 eng

• 010 __ |a 99074297

• 020 __ |a 0030211131

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.123 |b .S54 2000

• 082 00 |a 658.8/2 |2 21

• 090 __ |a F713.8/S556=5

• 093 __ |a F713.8 |2 4

• 099 __ |a CAL 022003001001

• 100 1_ |a Shimp, Terence A.

• 245 10 |a Advertising, promotion & supplemental aspects of integrated marketing communications / |c Terence A. Shimp.

• 246 3_ |a Advertising, promotion, and supplemental aspects of integrated marketing communications

• 246 30 |a Advertising promotion

• 250 __ |a 5th ed.

• 260 __ |a Fort Worth : |b Dryden Press, |c c2000.

• 300 __ |a xxix, 674 p. : |b ill. (some col.) ; |c 29 cm.

• 440 _4 |a The Dryden Press series in marketing

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Communication in marketing.

• 650 _0 |a Sales promotion.

• 650 _0 |a Advertising.

• 650 _0 |a Direct marketing.

• 950 __ |a JHUL |b F713.8 |c S556=5