机读格式显示(MARC)
- 000 01065nam 2200325 a 4500
- 008 040927s2000 mauab 001 0 eng
- 020 __ |a 0072894822 (alk. paper)
- 020 __ |a 0071179089 (international ed.)
- 040 __ |a DLC |c DLC |d C#P |d FDU
- 050 00 |a HF5415 |b .M378 2000
- 099 __ |a CAL 022001440373
- 100 1_ |a Perreault, William D.
- 245 10 |a Essentials of marketing : |b a global-managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy.
- 260 __ |a Boston : |b Irwin/McGraw-Hill, |c c2000.
- 300 __ |a xxvii, 592, 27, 10 p. : |b ill. (some col.), col. maps. ; |c 28 cm.+ |e 1 floppy disk (3 1/2 in.)
- 440 _4 |a The Irwin/McGraw-Hill series in marketing
- 500 __ |a Includes indexes.
- 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)
- 856 4_ |u //192.168.20.6/electric.mat
- 950 __ |a JHUL |b F713.5 |c P455=8