机读格式显示(MARC)

• 000 01274cam a2200289 i 4500

• 001 0000909801

• 005 20201020101500.0

• 008 180312s2019 pau 000 0 eng

• 010 __ |a 2017058823

• 020 __ |a 9781522558354 |q hardcover

• 020 __ |z 9781522558361 |q ebook

• 040 __ |a DLC |b eng |e rda |c DLC |d DLC

• 050 _4 |a G155.A1 |b S684 2019

• 082 04 |a 910.68/8 |2 23

• 090 __ |a F590.82/S898

• 093 __ |a F590.82 |2 5

• 245 00 |a Strategic perspectives in destination marketing / |c Mark Anthony Camilleri, [editor]

• 264 _1 |a Hershey : |b Business Science Reference, |c [2019]

• 300 __ |a xviii, 411 pages ; |c 26 cm

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 520 __ |a "This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future"-- |c Provided by publisher.

• 650 _0 |a Place marketing.

• 650 _0 |a Tourism |x Marketing.

• 700 1_ |a Camilleri, Mark Anthony, |d 1976- |e editor.

• 920 __ |a 242450 |z 1