机读格式显示(MARC)
- 000 00881cam 2200289 a 4500
- 008 041011s2001 txuab b 001 0 eng
- 099 __ |a CAL 022003033970
- 100 1_ |a Czinkota, Michael R.
- 245 10 |a International marketing / |c Michael R. Czinkota, Ilkka A. Ronkainen.
- 260 __ |a Fort Worth : |b Harcourt College Publishers, |c c2001.
- 300 __ |a xxxiii, 815, [25] p. : |b ill., map (some col.) ; |c 29 cm.
- 490 1_ |a The Harcourt series in marketing
- 504 __ |a Includes bibliographical references and indexes.
- 650 _0 |a Export marketing.
- 700 1_ |a Ronkainen, Ilkka A.
- 830 _0 |a Harcourt series in marketing.
- 950 __ |a JHUL |b F740 |c C998=6