机读格式显示(MARC)

• 000 00823nam 2200277 a 450

• 001 0000347213

• 003 CAL

• 005 20030305154800.0

• 008 030305s1995 iluab b 001 0 eng

• 010 __ |a 94076541

• 020 __ |a 0395707463 (student book)

• 020 __ |a 0395716837 (examination copy)

• 040 __ |a DLC |c DLC

• 050 00 |a HF5415 |b .P658 1995

• 082 00 |a 658.8 |2 20

• 090 __ |a F713.5/P945=9

• 093 __ |a F713.5

• 100 1_ |a Pride, William M.

• 245 10 |a Marketing : |b concepts and strategies / |c William M. Pride, O.C. Ferrell.

• 250 __ |a 9th ed.

• 260 __ |a Boston : |b Houghton Mifflin, |c c1995.

• 300 __ |a xxx, 753 p. : |b col. ill., col. maps ; |c 26 cm.

• 504 __ |a Includes bibliographical references and index.

• 650 _0 |a Marketing.

• 700 10 |a Ferrell, O. C.

• 950 __ |a JHUL |b F713.5 |c P945=9