机读格式显示(MARC)

• 000 00856pam 2200301 4500

• 001 0000460995

• 003 CAL

• 005 20041214152400.0

• 008 041214s1984 nyua b 001 0 eng

• 010 __ |a 83013562

• 020 __ |a 0070609071

• 040 __ |c PUL

• 050 00 |a HF5415 |b .S745 1984

• 082 0_ |a 658.8 |2 19

• 090 __ |a F713.5/S792=7

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022000252841 |a CAL 021999611780

• 100 1_ |a Stanton, William J.

• 245 10 |a Fundamentals of marketing / |c William J. Stanton.

• 250 __ |a 7th ed.

• 260 __ |a New York : |b McGraw-Hill, |c c1987.

• 300 __ |a xxii, 697 p. : |b ill. (some col.) ; |c 25 cm.

• 490 0_ |a McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 650 _0 |a Marketing.

• 700 10 |a Futrell, Charles.

• 950 __ |a JHUL |b F713.5 |c S792=7

• 998 __ |a PUL