机读格式显示(MARC)
- 000 00960nam 2200301 a 4500
- 008 041021s2002 nyua b 001 0 eng d
- 020 __ |a 0658014293 (alk. paper)
- 050 00 |a HD59.2 |b .M374
- 099 __ |a CAL 022003168825
- 245 10 |a Reputation marketing : |b building and sustaining your organization's greatest asset / |c Joe Marconi.
- 260 __ |a New York : |b McGraw-Hill, |c c2002.
- 300 __ |a xiii, 232 p. : |b ill. ; |c 24 cm.
- 500 __ |a "American Marketing Association."
- 504 __ |a Includes bibliographical references (p. 225-226) and index.
- 650 _0 |a Corporate image.
- 650 _0 |a Corporations |x Public relations.
- 650 _0 |a Brand name products |x Marketing.
- 710 2_ |a American Marketing Association.
- 950 __ |a JHUL |b F270 |c M321