机读格式显示(MARC)

• 000 01349pam 2200349 a 4500

• 001 0000480330

• 003 CAL

• 005 20050114171300.0

• 008 050114s1998 maua b 001 0 eng

• 010 __ |a 97001290

• 020 __ |a 0256218951 (international ed.)

• 040 __ |a DLC |c DLC

• 043 __ |a n-us---

• 050 00 |a HF5415.33.U6 |b H38 1998

• 082 00 |a 658.8/342/0973 |2 21

• 090 __ |a F713.55/H393=7

• 093 __ |a F713.55 |2 4

• 099 __ |a CAL 022000572825 |a CAL 022000661346

• 100 1_ |a Hawkins, Del I.

• 245 10 |a Consumer behavior : |b building marketing strategy / |c Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

• 250 __ |a 7th ed.

• 260 __ |a Boston, Mass. : |b McGraw-Hill, |c c1998.

• 300 __ |a xxv, 760 p. : |b ill. (some col.) ; |c 26 cm. + |e 1 computer disk (3 1/2 in.)

• 440 _4 |a The Irwin/McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references and indexes.

• 538 __ |a System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.

• 650 _0 |a Consumer behavior |z United States.

• 650 _0 |a Market surveys |z United States.

• 650 _0 |a Consumer behavior |z United States |x Case studies.

• 700 1_ |a Best, Roger J.

• 700 1_ |a Coney, Kenneth A.

• 950 __ |a JHUL |b F713.55 |c H393=7