机读格式显示(MARC)
- 000 00930pam 2200277 a 450
- 008 030417s1993 nyua b 001 0 eng
- 020 __ |a 047154017X (acid-free paper)
- 040 __ |a DLC |c DLC |d DLC |d JHUL
- 050 00 |a HF5415.5 |b .F87 1993
- 100 1_ |a Furlong, Carla B.
- 245 10 |a Marketing for keeps : |b building your business by retaining your customers / |c Carla B. Furlong.
- 260 __ |a New York, NY : |b Wiley, |c c1993.
- 300 __ |a xii, 244 p. : |b ill. ; |c 24 cm.
- 504 __ |a Includes bibliographical references (p. 227-239) and index.
- 650 _0 |a Consumer satisfaction.
- 650 _0 |a Customer services.
- 650 _0 |a Consumer satisfaction |z United States |x Case studies.
- 650 _0 |a Consumer satisfaction |z Canada |x Case studies.
- 950 __ |a JHUL |b F713.50 |c F985