机读格式显示(MARC)
- 000 01295cam a2200349 a 4500
- 008 081022r20082008cc a b 000 0 eng d
- 020 __ |a 9787811223774 (pbk.)
- 040 __ |a RUC |c RUC |d RUC
- 041 0_ |a eng |b chi |f chi
- 050 00 |a HF5825 |b .J46 2008
- 090 __ |a F713.8/D776(C=9)
- 099 __ |a CAL 022008140892
- 100 1_ |a Drewniany, Bonnie L.
- 245 10 |a Creative strategy in advertising / |c Bonnie L. Drewniany, A. Jerome Jewler = 广告创意与策略 /邦尼·L.德鲁安尼, A. 杰罗姆·朱勒著 ;王梵南,苗欣译注.
- 260 __ |a Daling : |b Dongbei University of Finance & Economics Press, |c 2008.
- 300 __ |a [11], 259 p. : |b ill. ; |c 27 cm.
- 440 _0 |a 高等院校双语教学适用教材. |p 工商管理
- 500 __ |a Jewler's name appears first on the previous edition.
- 504 __ |a Includes bibliographical references.
- 534 __ |p Reprint. Originally published: |c Boston, MA, USA : Thomson/Wadsworth, c2008, |b 9th ed. |z 9780495095699 .
- 650 _0 |a Advertising copy.
- 650 _0 |a Advertising layout and typography.
- 700 1_ |a Jewler, A. Jerome.
- 700 1_ |a Wang, Fannan |9 (王梵南)
- 700 1_ |a Miao, xin |9 (苗欣)
- 950 __ |a JHUL |b F713.8 |c D776(C=9)