机读格式显示(MARC)

• 000 01839nam a2200349 i 4500

• 001 0000936274

• 003 CAL

• 005 20211229101800.0

• 008 200108s2018 cc a 001 0 eng d

• 020 __ |a 9789887852728 |q (hardback)

• 040 __ |a SDU |b eng |c SDU |e rda

• 090 __ |a J534/D353

• 093 __ |a J534 |2 5

• 099 __ |a CAL 022020002533

• 245 00 |a Delicious : |b branding and design for café, patisseries and chocolate boutiques / |c edited by Design 360°Magazine.

• 250 __ |a First edition.

• 264 _1 |a Hong Kong : |b Sandu Publishing, |c [2018]

• 300 __ |a 240 pages : |b color illustrations ; |c 29 cm

• 336 __ |a still image |b sti |2 rdacontent

• 336 __ |a text |b txt |2 rdacontent

• 337 __ |a unmediated |b n |2 rdamedia

• 338 __ |a volume |b nc |2 rdacarrier

• 500 __ |a Includes index.

• 505 0_ |a Preface -- Cafe -- Patissesie -- Chocolate -- Index -- Acknowledgements.

• 520 __ |a Delicious focuses on the visual identity and branding of the sweetest places in the world: chocolate boutiques, bakeries, confectionery stores, and coffee shops. The fierce competition in this field makes it essential for shop owners and designers to create a unique and unforgettable impression so as to encourage brand loyalty and awareness. By using eye-catching brand strategies created by international designers, the establishments showcased in this volume entice their clients through cohesive identity design that encompasses interior and graphic design, packaging and stationary, and product positioning, not to mention a focus on every last small detail that makes for a successful culinary brand.

• 650 _0 |a Corporate image |x Design.

• 650 _0 |a Coffeehouses |x Decoration.

• 650 _0 |a Branding (Marketing)

• 650 _0 |a Graphic arts.

• 710 2_ |a Design 360°Magazine (Firm), |e editor.

• 920 __ |a 242450 |z 1

• 998 __ |a SDU