机读格式显示(MARC)

• 000 01014cam a2200241 a 4500

• 001 0000818054

• 005 20161206092900.0

• 008 161205s2016 cc a 000 0 eng d

• 020 __ |a 9787300232003

• 041 0_ |a eng

• 090 __ |a F27/K29

• 093 __ |a F27 |2 5

• 100 1_ |a Keller, Kevin Lane.

• 245 10 |a Strategic brand management (Fourth edition) / |c Kevin Lane Keller = 战略品牌管理 (第4版) / 凯文·莱恩·凯勒著

• 246 1_ |a 战略品牌管理 (第4版)

• 260 __ |a 北京 : |b 中国人民大学出版社, |c 2016.

• 300 __ |a vii, 425 p. : |b ill. ; |c 28cm.

• 490 0_ |a 工商管理经典教材·市场营销系列

• 500 __ |a 教育部高校工商管理类教学指导委员会双语教学推荐教材

• 520 __ |a The book is divided into six chapters, the main contents include: overview, brand strategy, brand marketing activities: design and implementation, evaluation and interpretation of the brand performance, enhance and maintain the brand equity, prospect.

• 650 _0 |a Brand strategy |x Business management.

• 920 __ |a 242450 |z 2

• 950 __ |a JHUD |b F27 |c K29