机读格式显示(MARC)

• 000 00790nam 2200265 a 4500

• 001 0000472801

• 003 JHUL

• 005 20050106150600.0

• 008 050106s1992 nyua b 001 0 eng d

• 010 __ |a 91007338

• 020 __ |a 0256092257

• 040 __ |a JHUL |c JHUL

• 050 00 |a HF5414.13 |b .P387 1991

• 082 00 |a 658.8 |2 20

• 090 __ |a F7/P478

• 093 __ |a F7 |2 4

• 100 1_ |a Peter, J. Paul.

• 245 10 |a Marketing management : |b knowledge and skills : text analysis cases plans / |c J. Paul Peter; James H. Donnelly.

• 250 __ |a 3rd ed.

• 260 __ |a Homewood, IL ; |a Boston : |b Richard D. Irwin, |c 1992.

• 300 __ |a xvi, 943 : |b ill. ; |c 26 cm.

• 650 _0 |a Marketing |x Management.

• 650 _0 |a Marketing |x Management |x Case studies.

• 700 1_ |a Donnelly, James H.

• 950 __ |a JHUL |b F7 |c P478