机读格式显示(MARC)
- 000 00767nam 2200253 a 4500
- 008 040908s2002 ilua 001 0 engsu
- 020 __ |a 0658009451 : |c CNY6.00
- 050 00 |a HD69.b7 |b .G74 2001
- 099 __ |a CAL 022003185267
- 100 1_ |a Gregroty, James R.
- 245 10 |a Branding across borders : |b a guide to global brand marketing / |c James R. Gregroty with Jack G. Wiechmann.
- 260 __ |a Chicago, Illinois : |b McGraw-Hill, |c c2002
- 300 __ |a xiii, 232 p. : |b ill. ; |c 23 cm.
- 504 __ |a Includes index.
- 650 _0 |a Brand name products |x marketing
- 700 1_ |a Wiechmann, Jack G.
- 950 __ |a JHUL |b F760.5 |c G818