机读格式显示(MARC)
- 000 00815pam 2200277 a 4500
- 008 041223s1984 nyua b 001 0 eng
- 050 00 |a HF5415.13 |b .B775 1984
- 099 __ |a CAL 022000252859
- 100 1_ |a Buell, Victor P.
- 245 10 |a Marketing management : |b a strategic planning approach / |c Victor P. Buell.
- 260 __ |a New York : |b McGraw-Hill, |c c1984.
- 300 __ |a xxi, 682 p. : |b ill. ; |c 25 cm.
- 440 _0 |a McGraw-Hill series in marketing
- 504 __ |a Includes bibliographical references (p. 666-672) and indexes.
- 650 _0 |a Marketing |v Management.
- 950 __ |a JHUL |b F713.5 |c B928