机读格式显示(MARC)
- 000 00721cam 2200241 a 4500
- 008 050401s1994 ctuaf b 001 0 eng
- 099 __ |a CAL 022002236899
- 100 1_ |a Paczkowski, Thomas J.
- 245 10 |a Learning guide to Kotler' Principles of Marketing / |c Thomas J.Paczkowski, Philip Kotler, Gary Armstrong.
- 260 __ |a Englewood Cliffs, N.J. : |b Prentice Hall, |c c1994.
- 300 __ |a ix, 459 p. : |c 28 cm.
- 650 _0 |a Marketing |x Learning guide.
- 700 1_ |a Kotler, Philip.
- 700 1_ |a Armstrong, Gary.
- 950 __ |a JHUL |b F713.5 |c P122=6