机读格式显示(MARC)
- 000 01409nam a2200397 a 4500
- 008 111114s2011 cc a b 000 0 eng d
- 020 __ |a 9787111354161 (pbk.)
- 041 0_ |a eng |b chi |f chi
- 050 _4 |a HF5415.33.U6 |b H38 2010
- 082 04 |a 658.8/3420973 |2 22
- 099 __ |a CAL 022011311728
- 100 1_ |a Hawkins, Del I.
- 245 10 |a Consumer behavior / |c Del I. Hawkins, David L. Mothersbaugh = 消费者行为学 / 德尔 I. 霍金斯, 戴维 L. 马瑟斯博著 ; 符国群, 吴振阳等译注.
- 260 __ |a 北京 : |b China Machine Press : |b McGraw-Hill, |c 2011.
- 300 __ |a xix, 688 p. : |b ill. ; |c 28 cm.
- 490 0_ |a 高等学校经济管理英文版教材·管理学系列
- 500 __ |a Based on: Consumer behavior : building marketing strategy /Del I. Hawkins, David L. Mothersbaugh. Boston, MA : McGraw-Hill Irwin, c2010, 9780073381107.
- 504 __ |a Includes bibliographical references.
- 650 _0 |a Consumer behavior |z United States.
- 650 _0 |a Market surveys |z United States.
- 650 _0 |a Consumer behavior |z United States |v Case studies.
- 700 1_ |a Mothersbaugh, David L.
- 700 1_ |a Fu, Guoqun |9 (符国群)
- 700 1_ |a wu, Zhenyang |9 (吴振阳)
- 950 __ |a JHUD |b F713.55 |c H393