机读格式显示(MARC)

• 000 00969pam 2200301 a 4500

• 001 0000444057

• 003 CAL

• 005 20041025111600.0

• 008 041025s1999 maua b 001 0 eng

• 010 __ |a 98016996

• 020 __ |a 0256261903 (alk. paper)

• 040 __ |a DLC |c DLC |d DLC

• 050 00 |a HF5415.3 |b .P468 1999

• 082 00 |a 658.8/342 |2 21

• 090 __ |a F713.5/P478

• 093 __ |a F713.5 |2 4

• 099 __ |a CAL 022001050838 |a CAL 022003077807

• 100 1_ |a Peter, J. Paul.

• 245 10 |a Consumer behavior and marketing strategy / |c J. Paul Peter, Jerry C. Olson.

• 250 __ |a 5th ed.

• 260 __ |a Boston, Mass. : |b Irwin/McGraw-Hill, |c c1999.

• 300 __ |a xxv, 545 p. : |b ill. (some col.) ; |c 26 cm.

• 440 _0 |a Irwin/McGraw-Hill series in marketing

• 504 __ |a Includes bibliographical references (p. 481-510) and indexes.

• 650 _0 |a Consumer behavior.

• 650 _0 |a Marketing.

• 700 1_ |a Olson, Jerry C. |q (Jerry Corrie), |d 1944-

• 950 __ |a JHUL |b F713.5 |c P478=5