机读格式显示(MARC)
- 000 01317cam a2200253 a 4500
- 008 161019s2015 cc a bi 000 0 eng d
- 100 1_ |a A. Fitzsimmons, James.
- 245 10 |a Service management : |b operations, strategy, information technology / |c James A. Fitzsimmons, Mona J. Fitzsimmons, Sanjeev Bordoloi. = 服务管理 : 运作、战略与信息技术 / 詹姆斯 A. 菲茨西蒙斯, 莫娜 J. 菲茨西蒙斯, 萨尼夫·波多罗伊著, 张金成, 范秀成, 杨坤译注
- 260 __ |a 北京 : |b 机械工业出版社, |c 2015.
- 300 __ |a xx, 503 p. : |b ill. ; |c 28cm.
- 490 0_ |a 高等学校经济管理英文版教材·管理学系列
- 520 __ |a The book from first to last through the service management to win the competitive advantage as the main line, marketing, operations and human behavior as the core of service management, especially the characteristics of the service delivery system, with revenue management, data analysis and computer simulation technology. This book is to lay the foundation of service management knowledge and system of the classic.
- 650 _0 |a Service industry.
- 700 1_ |a Fitzsimmons, Mona J.
- 700 1_ |a Bordoloi, Sanjeev.
- 950 __ |a JHUD |b F719 |c A111