机读格式显示(MARC)
- 000 00789pam 2200277 a 4500
- 008 041215s1979 maua b 001 0 eng
- 050 00 |a HF5415.2 |b .M22
- 099 __ |a CAL 022000244462
- 100 1_ |a McGown, K. L., |d 1943-
- 245 10 |a Marketing research : |b text and cases / |c K. L. McGown.
- 260 __ |a Cambridge, Mass. : |b Winthrop Publishers, |c c1979.
- 300 __ |a xiv, 432 p. : |b ill. ; |c 25 cm.
- 504 __ |a Includes bibliographical references and index.
- 650 _0 |a Marketing research.
- 650 _0 |a Marketing research |x Case studies.
- 950 __ |a JHUL |b F014.3 |c M146