机读格式显示(MARC)
- 000 00814cam 2200277 a 4500
- 008 050121s1998 txua b 001 0 eng d
- 099 __ |a CAL 022001177410
- 100 1_ |a Boone, Louis E.
- 245 10 |a Contemporary marketing, wired / |c Louis E. Boone, David L. Kurtz.
- 260 __ |a Fort Worth, TX : |b Dryden Press, |c c1998.
- 300 __ |a 1 v. (various pagings) : |b col. ill. ; |c 29 cm.
- 504 __ |a Includes bibliographical references and index.
- 700 1_ |a Kurtz, David L.
- 700 1_ |a Boone, Louis E. |t Contemporary marketing.
- 950 __ |a JHUL |b F713.5 |c B724=9