机读格式显示(MARC)

• 000 01229cam a2200337 a 4500

• 001 0000608188

• 003 JHUL

• 005 20080606111700.0

• 008 040331r20072005cc a b 000 0 eng d

• 020 __ |a 9787111221289

• 040 __ |a JHUL |c JHUL

• 050 00 |a HF5415.13 |b .M369 2005

• 082 00 |a 658.8 |2 22

• 090 __ |a F713.5/P455(C=15)

• 093 __ |a F713.5 |2 4

• 100 1_ |a Perreault, William D.

• 245 10 |a Basic marketing : |b a global-managerial approach = 市场营销学基础 ：全球管理视角/ |c William D. Perreault, Jr., E. Jerome McCarthy.

• 246 30 |a A global-managerial approach

• 246 31 |a 市场营销学基础 : |b 全球管理视角

• 246 30 |a 全球管理视角

• 260 __ |a Beijing : |b China Machine Press ; |a [S.l.] : |b McGraw-Hill Education (Asia) Co., |c 2007.

• 300 __ |a xiviii, 533 p. : |b ill. ; |c 26 cm.

• 440 _0 |a 华章教育

• 440 _0 |a HB books

• 440 _0 |a McGraw-Hill education

• 440 _0 |a 高等学校经济管理英文版精编教材

• 504 __ |a Includes bibliographical references (p. [470]-533)

• 534 __ |a Reprint. Originally published: |c [S.l.] : McGraw-Hill Education, c2005, |b 15th ed. |z 0072525231.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 950 __ |a JHUL |b F713.5 |c P455(C=15)