机读格式显示(MARC)
- 000 01185nam a2200253 a 4500
- 008 130105s2012 cc a b 000 0 eng d
- 100 1_ |a Zeng, Liren(曾立人).
- 245 10 |a Globalization and cultural transfer : |b cultural change in China as seen in comparative sino-US advertising research = 全球化与文化移植 : 中美广告对比研究视角下的中国文化变迁 / |c 曾立人著.
- 246 0_ |a 全球化与文化移植 |b 中美广告对比研究视角下的中国文化变迁
- 260 __ |a 杭州 : |b 浙江大学出版社, |c 2012.
- 300 __ |a 190 p. ; |c 24 cm.
- 504 __ |a Includes bibliographical references (p. 176-190).
- 520 __ |a This book from the magazine advertisement visual culture of globalization on Chinese culture, study the impact of.By using questionnaires, choose 1979-1998 years the most influential magazine in 18, by a randomly selected sample of 262 issue of the magazine in 3916 ad selling point and the visual characterization analysis.
- 650 _0 |a Cultural history.
- 950 __ |a JHUD |b K270.3 |c Z54