机读格式显示(MARC)
- 000 01167nam a2200265 a 4500
- 008 130225s2012 cc a i 001 0 eng d
- 245 10 |a Marketing for China's managers current and future = |b 市场营销学 / |c Noel Capon, Willem Burgers, Yuhuang Zheng著.
- 260 __ |a 北京 : |b 北京大学出版社, |c 2012.
- 300 __ |a xxvii, 314, 21 p. ; |c 25 cm.
- 504 __ |a Includes index.
- 520 __ |a This book will focus on the management, not only marketing, to enhance customer value and shareholder value as the main line, the new integrated marketing elements, defines a set of marketing principles to establish marketing strategy, and through a large number of cases, including the success and failure, combining the theory and practice of marketing, to help readers to understand and grasp the marketing.
- 700 0_ |a Willem, Burgers.
- 700 0_ |a zheng, Yuhuang(郑毓煌).
- 950 __ |a JHUD |b F713.50 |c C246