机读格式显示(MARC)
- 000 02659pam a2200409 i 4500
- 008 200612s2021 enka b 001 0 eng
- 020 __ |a 9780367363222 |q (hardback)
- 020 __ |a 9780367363239 |q (paperback)
- 020 __ |z 9780429345319 |q (ebook)
- 040 __ |a DLC |b eng |e rda |c DLC
- 050 00 |a HF5416.5 |b .H378 2021
- 082 00 |a 658.8/160285554 |2 23
- 099 __ |a CAL 022021057482
- 100 1_ |a Haugom, Erik, |d 1982- |e author.
- 245 10 |a Essentials of pricing analytics : |b tools and implementation with excel / |c Erik Haugom.
- 264 _1 |a London : |b Routledge, |c 2021.
- 300 __ |a 280 pages : |b illustrations ; |c 26 cm
- 336 __ |a text |b txt |2 rdacontent
- 337 __ |a unmediated |b n |2 rdamedia
- 338 __ |a volume |b nc |2 rdacarrier
- 504 __ |a Includes bibliographical references (pages [274]-276) and index.
- 520 __ |a "This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price response functions, price optimization, markdown optimization, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations. This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximize profits. Online resources include Excel templates and PowerPoint slides for each chapter"-- |c Provided by publisher.
- 630 00 |a Microsoft Excel (Computer file)
- 650 _0 |a Pricing |x Computer programs.
- 776 08 |i Online version: |a Haugom, Erik, 1982- |t Essentials of pricing analytics |d New York : Routledge, 2021. |z 9780429345319 |w (DLC) 2020026975
- 921 __ |a CASHL |b CEPIEC |c 9780367363222