机读格式显示(MARC)
- 000 00962nam 2200301 a 4500
- 008 040209r20042003cc a b 001 0 eng d
- 041 0_ |a eng |b chi |f chi
- 050 14 |a HF5415.2 |b .Z537
- 090 __ |a F713.52/Z69=2(E)
- 099 __ |a CAL 022004006398
- 100 1_ |a Zikmund, William G.
- 245 10 |a Essentials of marketing research = |b 营销调研精要 / |c William G. Zikmund著.
- 260 __ |a 北京 : |b 清华大学出版社, |c 2004.
- 300 __ |a xxi, 452 p. : |b ill. ; |c 26 cm.
- 504 __ |a Includes bibliographical references (p. 439-445) and index.
- 534 __ |p Reprint. Originally published: |c Mason, Ohio : Thomson/Southwestern, c2003, |b 2nd ed. |z 0324182570.
- 650 _0 |a Marketing research.
- 950 __ |a JHUL |b F713.52 |c Z69=2(E)