机读格式显示(MARC)

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• 200 1_ |a 企业促销策略对消费者购买决策影响的研究—基于眼动实验 |A Qi Ye Cu Xiao Ce Lue Dui Xiao Fei Zhe Gou Mai Jue Ce Ying Xiang De Yan Jiu—Ji Yu Yan Dong Shi Yan |d = The Influence of Promotion Strategy on Consumer Purchase Decision—Based on Eye Movement Experiment |f 许娟 |g 指导老师：陈慧君 |z eng

• 210 __ |a 武汉 |d 2017

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• 328 __ |a 学位论文（硕士）--江汉大学，2017

• 500 10 |a Influence of promotion ptrategy on ponsumer purchase pecision—pased on eye movement experiment |m chi

• 606 __ |a 管理心理与行为科学 |A Guan Li Xin Li Yu Xing Wei Ke Xue |j 学位论文

• 690 __ |a N533:C93 |v 5

• 701 _0 |a 许娟 |A Xu Juan |4 著

• 702 _0 |a 陈慧君 |A Chen Hui Jun |4 指导

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