机读格式显示(MARC)

• 000 00943cam 2200277 a 4500

• 001 0000354513

• 003 CAL

• 005 20030513105600.0

• 008 030513s1996 maua b 001 0 eng

• 010 __ |a 95034965

• 020 __ |a 0256139903

• 040 __ |a ZSU |c ZSU |d JHUL

• 050 00 |a HF5415.13 |b .M369 1996

• 082 00 |a 858.8 |2 20

• 090 __ |a F713.50/P455=12

• 093 __ |a F713.50 |2 4

• 100 1_ |a Perreault, William D. |q (Edmund Jerome)

• 245 10 |a Basic marketing : |b a global-managerial approach / |c William D. Perreault, Jr., E. Jerome McCarthy.

• 250 __ |a 12th ed.

• 260 __ |a Boston. Massachusetts : |b Irwin/McGrew-Hill, |c c1996.

• 300 __ |a xxvi, 833, [35] p : |b col. ill., col maps ; |c 26 cm.

• 440 _2 |a The Irwin series in marketing

• 504 __ |a Includes bibliographical references "(p. [783]-829) and indexes.

• 650 _0 |a Marketing |x Management.

• 700 1_ |a McCarthy, E. Jerome |q (Edmund Jerome)

• 950 __ |a JHUL |b F713.50 |c P455=12