机读格式显示(MARC)

• 000 00994nam 2200301 a 4500

• 001 0000337119

• 003 CAL

• 005 20021115101400.0

• 008 021104s1986 nyu 00110 eng

• 010 __ |a 85045223

• 020 __ |a 0060155221

• 043 __ |a n-us---

• 050 00 |a HD9696.C64 |b I4875 1986

• 082 0_ |a 338.7/61004/0973 |2 19

• 090 __ |a F471.266/R616

• 093 __ |a F471.266 |2 4

• 100 1_ |a Rodgers, F. G. |q (Francis G.)

• 245 14 |a The IBM way : |b insights into the world's most successful marketing organization / |c F.G. "Buck" Rodgers, with Robert L. Shook.

• 250 __ |a 1st ed.

• 260 0_ |a New York : |b Harper & Row, |c c1986.

• 300 __ |a xiv, 235 p. ; |c 25 cm.

• 500 __ |a Includes index.

• 610 20 |a International Business Machines Corporation.

• 650 _0 |a Computers |x Marketing |x Case studies.

• 650 _0 |a Electronic office machines |x Marketing |x Case studies.

• 650 _0 |a Marketing |x Case studies.

• 700 10 |a Shook, Robert L., |d 1938-

• 950 __ |a JHUL |b F471.266 |c R616