机读格式显示(MARC)

• 000 01351cam a2200253 a 4500

• 001 0000788631

• 005 20151120092100.0

• 008 151120s2015 cc a 000 0 eng d

• 020 __ |a 9787111487692

• 041 0_ |a eng

• 090 __ |a F713.55/H393C

• 093 __ |a F713.55 |2 5

• 100 1_ |a Hawkins, Del I.

• 245 10 |a Consumer behavior: building marketing strategy / |c Del I.Hawkins, David L.Mothersbaugh. = 消费者行为学 / 德尔 I.霍金斯, 戴维 L.马瑟斯博著, 符国群等译注.

• 246 1_ |a 消费者行为学

• 260 __ |a 北京 : |b 机械工业出版社, |c 2015.

• 300 __ |a xx, 728 p. : |b ill. ; |c 28cm.

• 490 0_ |a 高等学校经济管理英文版教材·管理学系列

• 520 __ |a This book is a highly representative of the marketing of the book, it system introduced in today's market conditions, the characteristics of consumer behavior and the new trend of change, with vivid and specific marketing case to understand the importance of consumer behavior. The book according to the consumer behavior of the overall model of the organization of the contents of the structure is clear and precise layout details, the text and the case using a lot of the latest research results related to the Internet, highly prospective.

• 650 _0 |a Consumer behavior theory.

• 700 1_ |a Mothersbaugh, David L.

• 700 1_ |a Fu guoqun(符国群).

• 920 __ |a 242450 |z 2

• 950 __ |a JHUD |b F713.55 |c H393C