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西文图书1.Advertising, promotion & supplemental aspects of integrated marketing communications / 5th ed. F713.8/S556=5
馆藏复本:1
可借复本:1 Shimp, Terence A.
Dryden Press, c2000.
(0) 馆藏 -
西文图书2.Essentials of consumer behavior : concepts and applications / 2nd ed. F713.55/B651=2
馆藏复本:1
可借复本:1 Block, Carl E.
Dryden Press, c1979.
(0) 馆藏 -
西文图书3.Marketing : best practices / F713.50/M345
馆藏复本:4
可借复本:3 Michael R. Czinkota ... [et al.]
Dryden, c2000.
(0) 馆藏 -
西文图书4.Essentials of services marketing / F719/H699
馆藏复本:1
可借复本:1 Hoffman, K. Douglas.
Dryden Press, c1997.
(0) 馆藏 -
西文图书5.International marketing / 6th ed. F740.2/T322=6
馆藏复本:1
可借复本:0 Terpstra, Vern.
Dryden Press, c1994.
(0) 馆藏 -
西文图书6.Retail management / F313.32/G411
馆藏复本:1
可借复本:0 Ghosh, Avijit.
Dryden Press, c1990.
(0) 馆藏 -
西文图书7.International marketing / 5th ed. F740.4/T275=5
馆藏复本:1
可借复本:0 Terpstra, Vern.
Dryden Press, c1991.
(0) 馆藏