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西文图书1.The media handbook : a complete guide to advertising media selection, planning, research, and buy... F713.8/K19=7
馆藏复本:1
可借复本:1 Katz, Helen E.,
(0) 馆藏
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西文图书2.The interplay of influence : news, advertising, politics, and the mass media / 5th ed. G206.3/J32=5
馆藏复本:3
可借复本:3 Jamieson, Kathleen Hall.
Peking University Press, 2004.
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西文图书3.Age of propaganda : the everyday use and abuse of persuasion / G206/P912
馆藏复本:1
可借复本:1 Pratkanis, Anthony R.
W.H. Freeman, c1992.
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