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Online Public Access Catalogue

题名/责任者:

Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.

版本说明:

5th ed.

出版发行项:

Fort Worth : Dryden Press, c2000.

ISBN:

0030211131

载体形态项:

xxix, 674 p. : ill. (some col.) ; 29 cm.

变异题名:

Advertising, promotion, and supplemental aspects of integrated marketing communications

变异题名:

Advertising promotion

丛编题名:

The Dryden Press series in marketing

个人责任者:

Shimp, Terence A.

论题主题:

Communication in marketing.

论题主题:

Sales promotion.

论题主题:

Advertising.

论题主题:

Direct marketing.

中图法分类号:

F713.8

书目附注:

Includes bibliographical references and index.

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