MARC状态：审校 文献类型：西文图书 浏览次数：25
- 题名/责任者:
- Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson … [et al.]. = 战略管理 : 概念与案例 / 小阿瑟 A. 汤普森 … [et al.].
- 出版发行项:
- 北京 : 机械工业出版社, 2012.
- ISBN:
- 9787111378532
- 载体形态项:
- xxxii, 462 p. ; 28 cm.
- 变异题名:
- 战略管理 概念与案例
- 丛编说明:
- 高等学校经济管理英文版教材·管理学系列
- 个人责任者:
- Thompson, Arthur A.
- 论题主题:
- Business management.
- 中图法分类号:
- F270
- 摘要附注:
- The book into the resource-based theory of the firm, which is the other similar books cannot.This book is particularly amended or supplemented on corporate social responsibility, business ethics, cultural values and blue ocean strategy, after the implementation of transnational diversification expansion, contraction, such as peeling, strategic reorganization.Theory and case book analysis relates to emerging industry, the rapid growth of industry, the mature scattered low growth industry, stagnation or recession industry, instability and rapid changes in industry, industry six plate, the study covers the rapid growth, is in a leading position in the industry, industry runner-up position, at a competitive disadvantage, such as four kinds of, both to different countries, regions, industries, the scale of the enterprise's actual situation.
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