MARC状态:审校 文献类型:西文图书 浏览次数:36
- 题名/责任者:
- Teaching marketing / edited by Ross Brennan, Lynn Vos.
- 出版发行项:
- Cheltenham, UK : Elgar, [2021]
- ISBN:
- 9781789907889 :
- ISBN:
- 1789907888
- 载体形态项:
- xvi, 326 pages ; 24 cm.
- 丛编说明:
- Elgar guides to teaching
- 丛编统一题名:
- Elgar guides to teaching.
- 附加个人名称:
- Brennan, Ross, editor.
- 附加个人名称:
- Vos, Lynn, editor.
- 论题主题:
- Marketing-Study and teaching (Higher)
- 论题主题:
- Marketing-Study and teaching.
- 论题主题:
- Business education.
- 中图法分类号:
- F713.5
- 书目附注:
- Includes bibliographical references and index.
- 内容附注:
- 1. Introduction to teaching marketing / Ross Brennan and Lynn Vos -- 2. Ethics and responsibility from the outset / Anita Peleg -- 3. Teaching marketing theory and critical thinking / Caroline Tynan and Teresa Heath -- 4. The marketing curriculum / Michael Harker and Andrew Paddison -- 5. Integrating learning with marketing simulations / Lynn Vos -- 6. Teaching consumer behaviour / Andrew Corcoran -- 7. Teaching marketing history / Ben Wooliscroft -- 8. Teaching business-to-business marketing / Ross Brennan -- 9. Why do students dislike research methods modules and what to do about it? / Barbara Czarnecka and Maria Rita Massaro -- 10. Teaching social marketing / Ariadne Beatrice Kapetanaki and Fiona Spotswood -- 11. Teaching international marketing / Jonathan Wilson -- 12. Teaching marketing science / Dag Bennett.
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