MARC状态：审校 文献类型：西文图书 浏览次数：6
- 题名/责任者:
- Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan.
- 版本说明:
- 5th ed.
- 出版发行项:
- Boston : Allyn and Bacon, c1992.
- ISBN:
- 0205131514 (Instructor's ed.)
- ISBN:
- 0205131506 (stutent textbook)
- ISBN:
- 0205131506
- 载体形态项:
- xxvi, 781 p. : col. ill. ; 26 cm.
- 个人责任者:
- Schoell, William F.
- 附加个人名称:
- Guiltinan, Joseph P.
- 论题主题:
- Marketing.
- 中图法分类号:
- F713.5
- 一般附注:
- With: Annotated instructor's edition / William F. Schoell, Joseph P. Guiltinan, with the assistance of Betty McLemore Pritchett. xxii, 26 p.
- 书目附注:
- Includes bibliographical references (p. 747-759) and indexes.
全部MARC细节信息>>