MARC状态：审校 文献类型：西文图书 浏览次数：37
- 题名/责任者:
- ROI of social media : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos.
- 出版发行项:
- Singapore : John Wiley & Sons (Asia), c2011.
- ISBN:
- 9780470827413 (hbk.)
- ISBN:
- 0470827416 (hbk.)
- 载体形态项:
- xviii, 289 p. : ill. ; 24 cm.
- 变异题名:
- ROI of social media
- 个人责任者:
- Powell, Guy R.
- 附加个人名称:
- Groves, Steven.
- 附加个人名称:
- Dimos, Jerry.
- 论题主题:
- Internet marketing.
- 论题主题:
- Social media-Marketing.
- 论题主题:
- Social media-Economic aspects.
- 论题主题:
- Online social networks-Economic aspects.
- 论题主题:
- Social marketing.
- 中图法分类号:
- F713.36
- 书目附注:
- Includes bibliographical references and index.
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