MARC状态：审校 文献类型：西文图书 浏览次数：82
- 题名/责任者:
- Strategic perspectives in destination marketing / Mark Anthony Camilleri, [editor]
- 出版发行项:
- Hershey : Business Science Reference, [2019]
- ISBN:
- 9781522558354
- 载体形态项:
- xviii, 411 pages ; 26 cm
- 附加个人名称:
- Camilleri, Mark Anthony, 1976- editor.
- 论题主题:
- Place marketing.
- 论题主题:
- Tourism-Marketing.
- 中图法分类号:
- F590.82
- 摘要附注:
- "This book provides a broad knowledge and understanding of destination marketing and branding. It presents conceptual discussions that cover the operational and strategic perspectives of the travel, tourism and hospitality industry sectors. It also highlights the latest trends, including; e-tourism, destination marketing and tourism planning for the future"--
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