MARC状态：审校 文献类型：西文图书 浏览次数：44
- 题名/责任者:
- Applications in basic marketing : clippings from the popular business press / William D. Perrault and E. Jerome McCarthy.
- 版本说明:
- 2001-2002 ed.
- 出版发行项:
- Boston : Irwin McGraw-Hill, c2002.
- ISBN:
- 0075610337
- 载体形态项:
- ix, 246 p. : ill., ports. ; 25 cm.
- 个人责任者:
- Perreault, William D.
- 附加个人名称:
- McCarthy, E. Jerome (Edmund Jerome)
- 论题主题:
- Marketing-Management.
- 中图法分类号:
- F713.5
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